Zero-party data marketing is rocketing up C-suites’ priority lists—Forrester reports that 42 % of U.S. companies boosted budgets for it in 2024, up from just 18 % two years ago. Why? A single, well-timed opt-in quiz can lift email CTRs by a jaw-dropping 150 %,...
AI-driven personalization isn’t hype anymore—it’s a revenue engine. According to McKinsey’s 2023 “Next in Personalization” report, brands that excel at advanced personalization grow revenue 40 % faster than their peers. Even more telling, Salesforce found in February...
AI marketing personalization is rewriting the rules of customer engagement — and it’s happening fast. In 2023, McKinsey reported that companies mastering personalization captured 40% more revenue than their slower peers. Blink again: Gartner now forecasts that by late...
AI-powered marketing: the fast lane to revenue growth 76 % of executives who deployed AI-powered marketing in 2023 reported double-digit growth, says Gartner’s June 2024 Pulse. No wonder boardrooms from Seattle to Singapore are scrambling for data scientists instead...
Interactive content marketing is having a blockbuster moment. A 2024 Demand Gen Report shows that 62 % of B2B buyers now rank polls, quizzes, and calculators as their favorite pre-purchase resources—nearly double the share recorded in 2021. Translation? Brands that...
